Description
Develop a broader understanding of e-commerce through a learning resource focused on the major areas involved in running an online business.
From choosing an approach and understanding customers to improving offers and thinking about sustainable growth, the resource provides a framework for exploring different aspects of e-commerce.
Key Areas
- E-commerce business fundamentals
- Online store strategy
- Customer and market understanding
- Product and offer concepts
- Marketing fundamentals
- Conversion improvement
- Business growth principles
It is suitable for beginners who want a structured introduction as well as existing store owners looking to strengthen their understanding of e-commerce strategy.
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